FanUp, a NYC-based provider of a fantasy sports and pop culture gaming platform, raised an undisclosed amount in funding.
Bacjers included Tru Skye Ventures and 9.58 Ventures.
Led by Founder and CEO Tej Bodiwala, FanUp is a fantasy sports and pop culture gaming platform designed for Gen Z, women, and casual fans. With a mix of contests, rewards, and social-driven experiences, it empowers the way fans engage with their favorite sports, leagues, brands, and entertainment.
The company intends to use the funds for its continued growth, reach and innovation through partnerships, influencers, targeted campaigns, gaming features and contests, and bespoke prizing, such as exclusive drops and brand prizes, VIP watch parties, and fan experiences. This includes The Bachelor-inspired getaways to Grand Cayman, Puerto Rico, and Europe, designed to sweep fans off their feet.
Founded in 2021, FanUp continues to drive outcomes through an authentic approach to fan engagement and unparalleled user experience. Early milestones include:
- 41 brand collaborations and 105 college partnerships
- A community that drove more than 2.1B views across FanUp social media content in 2024 and 65M views from four (4) Super Bowl-themed Reels last month (across TikTok, Instagram, and Snap)
- A legally compliant sweepstakes and giveaways classification across all U.S. states and users from 31 additional countries
FinSMEs
04/03/2025