Actual Veggies, a NYC-based CPG company known for its chef-crafted veggie burgers and vegetable-forward products, raised $7M in Series A funding.
The round was led by Relentless Consumer Partners with participation from New Fare Partners and industry leaders Todd Lachman, Sovos Brands founder and Sauer Brands Chairman, and Ben Rawitz.
The company intends to use the funds to expand operations and its development efforts.
Actual Veggies provides veggie burgers and vegetable-forward products. It puts vegetables at the forefront, combining ingredients to create foods. The company has doubled its retail presence to over 6,500 locations through partnerships with major retailers including Albertsons, Kroger, Whole Foods Market, and Sprouts. Their flagship product, the Actual Veggies Black Bean Burger, leads its category and will launch in all 82 Costco locations across the Southeast region this March.
As part of the round, Truesdell and Scott Caras (Relentless) will join Actual Veggies’ board of directors, along with CPG veteran Jamie Borteck, who brings over two decades of experience from brands like Grillo’s Pickles and Justin’s Nut Butter.
FinSMEs
25/02/2025