75Media, a Leeds, UK-based roadside media operator, received a seven-figure investment from NPIF II – Mercia Equity Finance.
The amount of the deal was not disclosed.
The company intends to use the funds to support its technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning & Booking system) which has been designed to democratise outdoor advertising, empowering brands of all sizes to plan and build impactful outdoor advertising campaigns. Additionally, the funding will support its international growth, building on its recent wins in the US, Scandinavia and the Middle East.
75Media is an roadside advertising operator with a network of large format roadside billboards across the UK. As well as working with some of the country’s biggest brands and agencies, it is also committed to helping businesses of all sizes reach new audiences through out-of-home advertising. Launched in 2020, 75Media saw revenues rise by 454% in the 12 months to the end of 2024 and employee headcount has more than doubled in that time, now standing at 56. 75Media acquired London-based iQ OOH in January 2024 and, following further acquisitions, now has over 1,200 classic and digital billboard sites across the UK.
Paul Inman, previously 75Media’s Managing Director, will transition to CEO and Founder. Joel Turner, who joined the company in 2023 as Commercial Director, will now assume the position of Managing Director and Joe Lawson, who has been Sales Director since the company’s launch, will move into the role of Commercial Director.
FinSMEs
04/03/2025